Who am I?

I am a Product Design Leader and former Head of UX Product Design with over 14 years of experience creating easy-to-use digital products. With a background in both Computer Science and Visual Fine Arts, I serve as a bridge between developers, designers, and leadership.

I specialize in understanding user needs and creating validated product experiences that simplify user workflows and drive engagement. As a manager, I have experience creating and leading cross-functional teams in remote-first collaborations.

My Approach

Simplifying Complexity: I transform user needs into intuitive experiences. Whether working on mission-driven safety and learning platforms or complex financial systems, I focus on clarity and removing friction. I create products that fit the day-to-day reality of end users.

Strategy Through Validation: I advocate for evidence-based design. I use Design Sprint methodology and rapid prototyping to move from concepts to validated solutions. By prioritizing user testing early and often, I ensure product strategy is grounded in real-world needs and measurable business goals.

Systems Thinking: I approach UX as an architect by building scalable frameworks. I design Information Architecture and Design Systems that ensure long-term consistency. I translate brand identity into high-fidelity UI to create seamless experiences that feel human.

Expertise

Management & Strategy: Design Sprint Methodology, Systems Thinking, Team Mentorship (Player/Coach), Remote Team Leadership, Brand-to-Product Translation, Hiring & Process Optimization.

Research & Design: UserTesting.com, Moderated & Unmoderated Testing, In-person Interviews, Figma, Design Systems, Rapid Prototyping, Responsive Web & Native Mobile, User Journey Mapping.

Technical & AI: AI-assisted research synthesis and test planning. Interaction exploration and UI problem solving. Former software engineer with technical fluency in HTML/CSS and JavaScript to facilitate developer hand-off.